The Problem:

Liberal Candidates Run Better Campaigns

One major challenge facing conservative candidates is that progressive candidates often benefit from well-organized training programs like Emerge, which focuses on recruiting and preparing women to run for office.

These programs provide structured, intensive training so candidates enter their races with a clear understanding of modern campaign tactics.

This means often inferior and under-qualified progressive candidates defeat intellectually and philosophically superior conservative candidates.

It’s not the best candidate who wins, but the best campaign. 

Indeed, many conservative candidates struggle due to outdated campaign methods and strategies, ineffective messaging and communications, and a lack of robust training programs.

Key factors contributing to the conservative disadvantage include:

  • insufficient funding for conservative training programs,

  • programs that are not as structured as progressive programs,

  • and a lack of the kinds of institutional support progressive candidates enjoy from a well-oiled machine that grooms and funds candidates early.

The Solution:

Campaign Management College

Many candidates, especially first-time candidates, don’t have the money to hire professional consultants or campaign managers.

But with just a little training and direction from CMC, many will win races they otherwise would lose - dramatically altering the political landscape across state capitals for decades.

For conservative candidates to become more competitive, they need to modernize their campaign strategies, develop better candidate training programs, and adopt more sophisticated voter engagement tactics.

Without these improvements, even strong conservative candidates may continue to underperform against better-trained and better-supported progressive opponents.

The Campaign Management College (CMC) provides training and support programs for conservative candidates that teach them how to get more votes, more donations, more volunteers and more media coverage.

It does so via live, in-person training workshops as well as online and virtual programs.

“Every candidate in the country ought to be receiving your material because you break it down into learnable things that are just dramatically helpful. I don't know anybody else in the country who is a one-person university the way you are."

– Former House Speaker Newt Gingrich

Summary of the Campaign Management College Project

CMC teaches important skills that political operatives need.

It helps people who have never run for office before and need help learning these new skills, as well as those who have experience in politics.

Who It’s For: Prospective candidates, local party leaders, third-party leaders, campaign managers and consultants, grassroots activists, youth and college students.

What Is Taught: Campaign strategy, communications and messaging, AI technology, social media, fundraising, public speaking, dealing with the press, and field operations.

CMC offers both live and virtual training workshops, as well as one-on-one “coaching” all across the country.

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